Business

Top 8 Things To Consider Before Getting A Website

1. What is the primary goal of your website?

Do you want to provide information about your products or services? Or do you want to sell your products or services online? Or do you want to use your website to drive your visitors to your store?

2. Who is your target audience/market?

You need to know who you are talking to other wise how would you know if you’re saying the right things so people can buy your stuff. I think you should have a clear picture of who your target audience/market is. How old are they? Are they male or female? What part of the country do they live in? How tech-savvy are they? Do you know what operating system or browser they tend to use?

You can try a technique that I call “Avatar Method”. You create an “Avatar” that represents your ideal client. Give him or her a name, an age, a backstory – the more detail you can add in, the better.

For example, here is avatar of Jane:

Jane is 28. She is a wedding planner and she owns her own business, “Your Day by Jane”. She loves bright colors and is very creative. Jane uses a MacBook Pro and her preferred web browser is Safari. Jane is moderately tech-savvy: she can maintain her own WordPress site and she regularly uses social media for her business.

Here is avatar of John who is a very different customer than Jane:

John is 52. He has worked at the Widget factory for 34 years. He is hard-working and frugal. John doesn’t know what kind of computer he uses – aren’t they all the same? – and he clicks on that little blue ‘e’ to go online read the news and his car-collector forum. John has never heard of Twitter and his response to a question about social media is “Isn’t that that Face-thingy my kids use?”

3. Will your website be a static one or will it need to collect information from your visitors and store it in the database?

Static websites only display information like – about us, services, your bio or your company bio, pictures and so on. But if your website needs to collect information (like your clients name, address, email, phone number, and etc), you would need a Content Management System (aka CMS) website. Like wordpress.

4. Pick 3 to 5 sites that you like or love and ask yourself – what do you really like or love about them and why?

5. Pick 3 sites that you don’t like and ask yourself – why don’t you like them? what things does that website has that turns you off?

6. Will you want your site to be easily accessed by mobile devices?

If so, you may want to stay away from “Flash” websites as they don’t show up on all of the mobile devices.

7. Who will be maintaining your website?

Will it be you or will you be working with a web developer? If your site will require regular updates, you may want to consider building the site in a content management system (CMS) like wordpress. With this CMS, you won’t need a web developer. You can easily do regular updates all by yourself.

8. Do I need a blog?

Blog is a great way to provide fresh new content that keeps your visitors coming back for more AND it helps your search engine ranking.

1. Use Meta Description Tags Every web page has “Meta Tags” which you’ll be able to use to tell search engines what your website webpage is about. These meta tags are divided into THREE sections: Title Meta Tag This is most essential meta tag to your page. it is potentialy to consider of title tag as being book names. They are short and effortless. They feature your an idea of what the book is about. make guaranteed you consider having different title meta tag for all of your webs webpages. Try stay your title meta tag below “60” characters extended because anything after that search engines will ignore. Description Meta Tag This is like a table of document of your book. Here you perhaps can tell your tourist what your web webpage is all regarding. Try remain your description meta tag below “A SINGLE60” characters farseeing because anything after that search engines will overlook.

TOP 8 WAYS TO INCREASE YOUR WEBSITE RANKING

Keywords Meta Tags Keyword meta tags will be the search words and terms that persons type when they want to discover your page or your web page. You’ll want to include a variety of words/terms. However, don’t get greedy: if your list receives excessive, the search engines may completely forget them. As a general rule, try to keep them between A SINGLE0 to A SINGLE6 words/terms. 2. Post Quality Content Search engines similar to “Google” is all regarding quality article. They want to make positive that they are putting relevant and quality content to provide their searchers. So, the next time you are posting content for the blog, put yourself in “Searchers/Visitors” place and ask yourself these questions: Do you feel your blog post will help someone solve their problem(s)? Would you take the time to read your complete blog post? Would you recommend your blog post to someone and why? If you are able to honestly say “Yes” to these questions, then you have quality content that search engines will love. THREE. require a link-worthy site Focus on producing relevant links within the text. Meaning, kind of of having “click here” links, try writing out the name from the destination/webwebsite name. “Click here” has no browser magnitude beyond the attached URL, whereas “Bermuda Beaches” is ample with keywords.

TOP 8 WAYS TO INCREASE YOUR WEBSITE RANKING

4. Use alt/title tags for your pictures Always identify your pictures using alt tags, or alternate text descriptions. They allow search engines to locate your website, that may be crucial—especially for those that use text-only browsers. 5. Submit Your page To Be Index via The Search Engine Spiders This will make confident that your webpage is being indexed via the search engines. within include the sites that I have personally used: – Site Submit URL – Submit Express – Free Web Submission 6. Leave comments on other blogs. Develop the habit of meeting blogs inside your niche and leaving comments on them. You can include a link for your page on each comment, and some dealings are likely to come via those links. You’ll be able to use Alltop to find blogs in any niche. 7. Write guest articles. Most blogs accept guest blogposts. They allow someone to write a post for them, and normally the post carries an author fromline with a link for your website. Simply send your post to the blog owner and ask whether or not he or she enjoys to publish it as a guest post. 8. Network, network, network. Ever heard the saying “it is not regarding what you know, however who you know”? It applies to promoting a site as well. If you become a friend with a blogger or webpage owner, he or she will similar toly be much more such aly to link for your site and send visitors your way. A awesome way to achieve this is to link to other bloggers or website owners first and to establish a relationship via email.

 

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