If you want to get your website ranked high for important keywords, then you need to hire an SEO company to optimize your site. SEO is a valuable service, and because of that, it is a bit expensive. Of course, if you hire the right company, then you will see a huge return on your investment. No form of marketing has as much potential as SEO. You are reaching all of the customers who actually want your service or product. This is the number one way to get new leads.
Before you send over the first big SEO payment, you need to be sure you have the right SEO company. Just because you sign a contract with someone doesn’t guarantee that you will get rankings. In fact, there are absolutely no guarantees when it comes to SEO. If a company guarantees any rankings, then you will want to think twice about signing with them.
In order to make sure you are going to get the best potential for a great return on your SEO investment, you need to carefully evaluate the SEO company before signing any contract or sending over any payment. Here are some of the most important factors to consider before taking on any new SEO company:
1. Where is their company ranked for keywords related to their business?
You probably found the SEO company because they were ranked high. If they had been ranked on the 10th page of the search engines, then you probably never would have found them. However, you need to think about other important keywords related to the business. Are they going to be able to rank you for more than one keyword? Your own business will want to rank for multiple keywords, so you need a company that has the results to prove they can. If they can get their page ranked for multiple keywords related to SEO (which isn’t exactly easy given the competition), then they should be able to do the same for you regardless of your market.
2. What type of lasting results have they produced?
While you might want to see all of those number one rankings they have produced for their clients, a more important factor is how long they have been able to maintain those rankings. If they send you a spreadsheet saying they moved a company from page 10 to page 1, that is great to see, but how long did they keep them there? The important thing isn’t how long it takes to get them there. It’s how long they can keep them there. Do you want your company at the top for just a week or two, or do you want to be there for the long haul? The longer you are at the top, the more searchers are going to find your page.
3. How well do they communicate?
You want to be sure that your SEO company is going to communicate in a timely fashion. You also want to be sure that they will actually answer your questions in a way you can understand. When you first speak with them, does it sound like you are talking to a salesperson, or are you speaking with a real SEO expert? If it sounds like a salesperson, then who is going to be your point of contact? Are you going to have a salesperson or an SEO person handling your account? You want to be sure that you will be able to speak with an SEO expert as much as possible. If you can’t ever get in touch with someone who knows what they are talking about and can answer your questions, then you won’t be happy with the service.
SEO is a big commitment, so you want to be sure you get it right the first time. Find the company that can provide the best services for you. Don’t be afraid to shell out a little more money to buy a better service. This is your business. You want to invest in a smart way, but you need to be sure to actually invest.